Every business is unique in its technology requirements. ARG’s Application Development Business Unit utilizes the industry’s top development environments. This enables ARG to work with customers to enhance, upgrade and/or integrate existing application as well as develop new applications.



When you are busy, setting up a business it can be easy to underestimate the importance of both marketing plans and strategic planning. It is worth thinking of your marketing plan as a road map for your business. It will help you answer questions such as what do my customers want? Why will customers buy my product? In addition, how will I communicate my product's attributes and benefits and where and when will I do this?

The Importance of Planning

Marketing planning can help you manage important matters such as peaks and troughs in demand and seasonal opportunities. Planning can help you look at how you might vary aspects of your marketing mix to take account of these factors. Planning can also help you decide when you might carry out some research, amend your prices or update your packaging. Marketing plans can also help you manage the most appropriate timing for when you advertise or promote your product.

1. Analysis

This initial stage is about looking at the market opportunity for your product. It can be useful to conduct what is known as a SWOT analysis to get a clear view of your market.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Under each heading, write down a list either of issues that you consider could have an impact positively or negatively on your business success.

2. Planning

A good marketing plan should be part of your business plan and will be short, concise and to the point. It should also be actionable – so any planned investment should be realistic and based on a proven ability to fund any marketing investment. It will also need to take into account any fluctuations that might arise such as seasonality or peaks in demand.

3. Implementation

turning your plan into action is vital. Your marketing plan only comes to life and has value when you develop the activities to implement it. Commit to what you have decided and adhere to the timings you have set out. Make sure everyone in your business is familiar with the plan as it relates to them, knows what the objectives are and most importantly -what their role is in helping achieve the plans objectives.

4. Control

controlling the plan simply means making sure that someone is responsible for plan implementation and the measurement and monitoring of results on a weekly or monthly basis. Remember – the marketing plan should be a 'live' document and a valuable business tool, so it needs to be treated as such. Use the document to check how the business is performing 'against the plan'. Such regular benchmarking will help see what is working and what is not. It should also give you the option of being flexible - applying resources (however limited) to areas where there is the greatest return or perhaps diverting resources from areas that may have proven less effective. That how ARG helps your Business.



E-Marketing stands for 'electronic marketing'. In contrast to traditional marketing, E-Marketing takes marketing techniques and concepts, and applies them through the electronic medium of the internet. Essentially, E-marketing threads the technical and graphical aspects of online tools together, allowing for design, advertising, brand development, promotion and sales.

Benefits of e-Marketing:

Global reach and access to varying demographics. A website can reach anyone anywhere in the world who has access to the internet, you are only a search or a click of a button away from any internet user. This allows you to compete globally and test new markets you may not be able to reach through traditional channels.

ARG support The following e-marketing tools:

  1. Search Engine Optimization (SEO)
  2. Paid Search
  3. Display Advertising
  4. Sponsorship
  5. Advertising Networks
  6. Affiliate Marketing
  7. Social Networking
  8. Blogging
  9. Micro-Blogging
  10. Viral Marketing


ARG provides professional website design service on & off the web, with an attitude focused as much on our clients' satisfaction as the work we produce. We specialize in projects that combine beautiful interactive design with intelligent technology. We understand that having a great website or even a beautiful logo is just not enough. You need results. We tend to commit in creative marketing campaigns to our great work.

We use our expertise and knowledge to benefit our clients and their customers, and create web sites and applications that work in a beautiful manner.



The technology advances made by the mobile industry has created abundant opportunities for businesses to connect and communicate with their clients. Tracking vehicles, live payments, data communication and photo sharing are examples of how diversified and unique mobile applications have become.

If your company is looking to develop Android and I-Phone/I-Pad (IOS) applications to gain a technological advantage in this competitive economy, our mobile team can build usable mobile interfaces and applications for your employees and clients.



Creativity is not a slogan or term approach, it is a way of our performance in the creativity of the unique designs that suit our customers requirements and keep pace Activity latest findings Creative design Arts, not to mention high-end functionally to those designs, which are characterized as having an attractive appearance and simplicity not complexity.

We are always keen to meet the expectations of our customers to create designs fit with the purpose designed for, and the best innovative methods at a reasonable cost.



In order to achieve high-impact business outcomes ARG Analyses three main factors for the clients which are a unique combination of predictive analytical techniques, leading-edge automated solutions, and experienced analytics consulting talent. Focusing on the key strategic and operational needs in sales and category management, marketing, brand management, strategy, demand planning.

The group works collaboratively with clients to deliver action-based analytics and enable their organizations to commercialize and monetize those insights.

Arabian Group

ARG was established as a result of the market’s pressing need for a business partner that combines the technical experience in the designing, marketing, analyzing and developing of web and web based solutions while possessing both the knowledge and a working understanding of best business practices based on international standards.

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